Nice to meet you:)

We are a family of five: Valeria, Tony, and our three kids.

Let us tell you a story of a significant transformation!

Years ago, we lived caring only for ourselves. Now it is not us but the kids who are the important ones. We had never imagined our lives could transform so powerfully.

Herbs and Oils

But complete devotion was not enough to turn into good parents. We also had to become experts on topics we had ignored before. Among them were healthy skin-related issues. One of our kids had a skin problem.

Over time, we learned more and more about the effects of the different substances and products on the body and the skin of human beings (both children and adults).

This is how our journey in the kingdom of herbs and oils began! It wasn’t that hard for us!

We live in Bulgaria. Did you know that this small piece of land in Europe is the biggest herbs producer in our continent and the number 3 producer in the World? On top of that

Bulgaria is the world’s number 1 producer of rose and lavender oil!

Our national traditions and the primary nature are excellent preconditions for producing first-class natural cosmetic products.

Due to the developed cosmetic industry, there are many excellent skincare and healthcare experts in Bulgaria. We found the right people and the proper knowledge.

We have learned a lot about blending substances (emulsions), methods of identifying different emulsions, surface tension in emulsions, what makes emulsions stable, which kinds of butter, oils, emulsifiers and preservatives to use and how to properly blend them…

This knowledge was transformed into our website

Pure Skin Formula

We have collected insights from experienced cosmetic experts. We want to share it with you and all other people who want to improve how they take care of their bodies.

The power of nature and how can we help you?

People often underestimate nature’s power related to cosmetic and sanitary products. Let’s give you an example.

Do you know about a plant called common soapwort (Saponaria officinalis)? It gives wonderful natural foam to products like soap and shampoo. This is how we try to turn nature into our “friend”, using it wisely and appropriately.

The MAIN goal of this website is to be an exciting and valuable guide related to healthy and pure skin.

We want to answer as many questions as possible to help YOU learn how cosmetic products work for your skincare and hair care.

We have our mission fulfilled by helping even one person live a healthier life and have better skin!

Enjoy the journey here!

For your healthy shine:)

Valeria and Tony

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  1. Hello Valeria and Tony,

    It’s such a pleasure to learn about your story. Your devotion to your family is admirable. Having children is a big responsibility and I think your attitude is wonderful.

    Congratulation to you both for your three adorable children and for having created a business together. I love your website, filled with wonderful tips and tricks. The topics are very interesting and it’s so great to learn so much about natural skin and hair remedies.

    I’m looking forward to reading and learning more about herbs and oils. Thank you so much for sharing your knowledge. Wishing you all the best.


    1. Hi, Pernilla,

      We are so happy to read your message:) We appreciate your words, about us and the website very much!

      Having three (small) kids is a challenge and happiness at the same time! And paradoxically said, we cannot separate these two emotions. They usually go hand in hand:) Having kids means one more essential thing for us. It’s called responsibility – towards them, towards the world we live in, towards nature, towards purity in thoughts and actions. is an integral part of our philosophy. We believe in the motto “A healthy mind in a healthy body.” Pure, healthy skin and hair is an inseparable part of reaching significant body and mind state. Natural ingredients and products logically appear as a solution to stay close to the core principles of living happy, efficient and straightforward life.

      We are happy that you like the insights, shared here. Each comment and though by you are highly appreciated!

      Wish you happy reading:)
      Valeria & Tony

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