Do you know how big the global natural cosmetics market is? According to Grand View Research, the global organic personal care market size is expected to reach
USD 25.1 billion by 2025.
Growing demand for organic and natural hair care, skin care, and cosmetic products is expected to augment market growth over the projected period.
And this market has doubled In the last ten years! It is a proof of the increasing significance of the natural and organic cosmetics market. A lot more people recently are interested and use this beauty segment.
You are right, to ask:
What is natural cosmetics? How is this market measured? What are the definitions and requirements? Is it a segment that the governmental institutions regulate and how?
Last, but not least: Do we buy natural or “fake” cosmetics? How to recognize them?
I know that it is a bit complicated for you to listen and read about all these companies, products and labels that claim the be “natural, “organic,” “bio,” “GMO-free,” etc.
I decided the clarify all these concepts in a way that you are no longer confused and will be able the make the right choice when it comes to natural products.
Case study. Is it really “natural”?
Before we dig into some theory, Let’s start with two real examples. When reading them, you will quickly get the point!
Case study #1 Synthetic is not natural!
1. I made a quick and random search on the internet on natural cosmetics. The first website that I opened, offered me a natural product, which had a component with this complicated name: “Palmitoyl oligopeptide-palmitoyl tetrapeptide-3“.
I wondered whether this is natural substance? From additional check on Google, I learned here that “palmitoyl oligopeptide is one of many peptides which have recently been discovered they have a positive effect on skin health. Peptides are chemicals that exist naturally, but many cosmetic companies are now creating them synthetically, in the lab, so as the achieve greater control over how they affect the skin.”
Ups! Did you read carefully? I will tell you what I have learned from the above info:
- Palmitolyl oligopeptide is something good for our skin;
- It is very likely that this substance is synthetically created in the lab! Which is just the opposite the natural!
Case study #2 You might be harmed!
I checked another cosmetic product, which pretended to be “bio.” After a quick scan, I saw a few ingredients, I was unaware. One of them was Methylisothiazolinone.
According to Wikipedia, “It is a powerful synthetic…cytotoxin that may affect different types of cells. Its use for a wide range of personal products for humans, such as cosmetics, lotions, moisturizers, sanitary wipes, shampoos, and sunscreens, more than doubled during the first decade of the twenty-first century and had been reported as a contact sensitizing agent by the European Commission’s Scientific Committee on Consumer Safety.”
In just 10 minutes search, I had my second Ups! It appeared that not only this substance is synthetic, but it is allergenic and cytotoxic!
These are my conclusions, based on the desk research I’ve completed:
There are many useful cosmetic products on the market that are contributing your beauty and health, but they are not (entirely) natural! They delude the customers if they claim the opposite!
Please, note – this type of product could do a fantastic job for you, but technically it should not be labeled as “natural.”
There are many products under “natural” tag, but not only this is untrue. They contain components, which are reported the have undesired side effects!
Well, you see it could be a real mess on the market. What the governmental institutions have to say on this topic?
What is the official definition of “natural cosmetics”?
The short answer is there is no such definition!
The regulation on this sector is still missing, or it is vague.
This is the website of U.S. Federal & Drug Administration. What we read there is “FDA has not defined the term “natural” and has not established a regulatory definition for this term in cosmetic labeling.”
European directives have not defined the term “natural cosmetics,” as well. But the cosmetic products, made in EU should comply with EU Cosmetic Regulation 1223/2009. This includes responsibility and accountability for product safety, and has two main implications:
- Each cosmetic product, produced in EU falls under that regulation. The seller must submit safety assessment report provided the demonstrate compliance with the official European safety standards.
- The seller must submit all necessary product documentation via the Cosmetic Products Notification Portal (CPNP), including if the product is tested on animals.
The European cosmetic regulation sets a high level of transparency for end products, prevents the placing on the market of hazardous substances, and strengthen safety for consumers.
What does this mean for you? If you buy a cosmetic product made in EU, typically it says the product has a safety report, it is in the official registers, irrespective if it is designated as natural on the label, or not.
LISTEN to this short opinion on EU and U.S. regulators. It will give you additional food for thought.
How about “organic”?
Another famous mark within the healthy trend is the “organic” tag. Here we have more precise directions. The institution the help us clarify this term is United States Department of Agriculture (USDA). The officials there have developed so-called National Organic Program (NOP).
To label a product “organic,” the sellers should comply with the requirements settled in the NOP. There are four labeling categories, based on the organic content:
- “100% organic” – if all ingredients are organic;
- “Organic” – if at least 95% of ingredients are organic;
- “Made with organic ingredients” – if at least 70% of ingredients are organic;
- If the product contains less than 70% organic ingredients – the seller may identify the specific components that are USDA-certified as being organically produced on the ingredients statement on the information panel.
The products that comply with the requirements have the right the stamp the “USDA Organic” mark on the label. More details about definitions you can find here.
“Bio” and “Eco” labels have a similar meaning to the “organic” content, and It suggests farming methods where no toxic chemicals (fertilizers, pesticides) are used, and there are no GMO products. “Bio,” “Eco” and “GMO” labels are not officially regulated, and like “natural” tag, they leave room for misinterpretations or dishonest trade practices.
OK, now we are in line with the terminology.
What about “private” standards?
There are a lot of independent organizations, which offer standards and certificates, with regard the natural cosmetic products. The producer or seller pays a fee to certify his products and use a stamp of approval.
This is one more trust source for the customers.
Of course, this does not mean that a product without a stamp is fake! I have seen many amazing products from not so fancy brands, which do miracles for my body, but are entirely unknown and have no stamps at all!
Here are some standards you can bear in mind when choosing a product:
In my opinion, industry standards are something useful and good for the customers. But at the same time, you should not forget they are also marketing instruments in the hands of the producers.
If you pay attention only to stamps, when you chose which products to use, you may leave out of sight not so well marketed, but fantastic natural products!
I would like to point out one more aspect of the private standards. There stamps, which are comparatively easy and cheap to achieve, and are not so rigorous as requirements.
Imagine a product which is average, but has a “weak” stamp. And a product without a seal, but with exceptional quality. You got my point,
it is not the stamp that will make you pure and healthy, but the product itself.
In order the be a savvy customer and not the miss the “golden nugget,” when you find it, you have to add one more aspect, when you try to find out what is natural cosmetics.
Read and understand the label. Trust your intuition!
Unlike other opinions, I don’t think it is tough to recognize the right natural product on the market. You just have the follow some simple rules; some of them, we have already discussed. In the course of time, you will build your intuition to distinguish quality products. Let’s make the 6 step list:
1. First and most crucial step: Read the ingredients on the label! If it contains predominantly essential oils, butter, extracts from plants, etc., then it is very probable that you’ve spotted a natural product.
If you notice a component which as unknown to you, find some info about it, just as we did at our experiment. You will spend a few minutes, but the research will clarify whether it is a natural component.
Don’t be excessive. Even if this ingredient is not natural, find out what is its function. If you like the formula overall and this component is not among the main ones but has an excellent contribution, don’t hesitate the try the product.
2. Search for some prominent stamps, like the ones mentioned here;
3. If not, have a look at the other info on the label, like where it is produced. E.g., if it is made in European Union, it has been through a rigorous regulation and registration process;
4. Have a look at the website of the seller. Thus, you will get an idea who stands behind this product – is it someone anonymous, or someone with his face, name, background and personal attitude;
5. Search if the product is sold on marketplaces, like Amazon. If yes, you may find some reviews of customers who have already bought the product.
6. And finally: If you have a good overall feeling about the product from the research you have done, give it a try!
You will spend a few dollars, but only if you test the product, you will be able the say whether it fits you, or not.
I hope, as you reached the end of this text, you already know:
1. What is natural cosmetics?
2. What do all these “green” terms mean?
3. How to recognize whether a cosmetic product is natural indeed?
There is a lot of “fake” stuff on the market recently, as more and more sellers are trying the attract customers, playing with that “natural” element.
You have learned how to separate the wheat from the chaff:)
I would love to hear from you! What is your experience with finding good natural cosmetics? Write a comment below, and I will answer you!
Wish you great “natural” moments!